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“Finally none of this even gets into social media MARKETING. What’s the best place to run a campaign? How do I get more followers on Facebook? What are they even worth? Should I try and get their email address? Should I run a contest? What’s a Twitter follower worth? If I give away 10 laptops to gain 100,000 new Facebook likes, did I come out ahead? How do I even do that math? How do I coordinate with my ad agency to launch this new product? Should I let them set up a new Twitter account? Should I let them tweet on the same account as my PR people and customer support people? What happens when the campaign ends? Who even hires the person tweeting? Is all of this cheesy? Should I even be doing marketing? Does it work?”
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